About Goodstep

Never compromise quality when it comes to shoes

Goodstep is Scandinavia's and northern Europe's largest and oldest wholesalers of shoe care products and shoe accessories. In Sweden and Norway, we have been a full service partner with a sense of service and consideration to individual stores and large retail chains since 1983. In Denmark our history goes even further, where we have been doing so for over 100 years. Today, years later, Goodstep and owner AB Bandindustri develops and supplies shoe care products and accessories for over 3000 stores, department stores and chains around Scandinavia. We offer market leading brands as well as private label full service partnership. With a wide unique product range, a geographically central location and solid experience we provide market leading services and good business, making you the front runner in sustainability, performance and development.

Contact information for the service team

Our customer service, sales and marketing staff is passionate about providing you tailor-made service. We act as your personal business partner and through unique features we aim to improve the resale of shoe care products and accessories. You will be given the best possible service in all situations.

Customer service

Christina Busk (DK)
Phone: +45 43 75 86 04

Hanne Hjortnæs (NO)
Phone: +47 21 54 22 39

Helene Titus (SE)
Phone: +46 (0)19-26 13 11


Johan Andersson (SE/NO)
Phone: +46 (0)70-566 02 25

Pernilla Falkman (SE)
Phone: +46 (0)70-284 86 77

Nikolaj Sejrup (DK)
Phone: +45 40 56 60 12

Odd Stensrud (NO)
Phone: +47 90 96 03 93

Hanne Stitz (DK)
Phone: +45 40 27 76 01

Mats Stövling (SE)
Phone: +46 (0)70-642 78 30


Jan Andersson (SE)
Phone: +46 (0)19-26 13 16

Peter Charles Madsen (DK/NO)
Phone: +45 40 71 45 27