About Goodstep

Do not compromise on quality when it comes to shoes

About us

Goodstep is a well-stocked supplier of shoe care-related products and shoe accessories. We facilitate additional sales for thousands of shoe and fashion retailers throughout Scandinavia and work to increase awareness of sustainable shoe care. Goodstep has its Swedish office in Kumla and the Danish office in Copenhagen. Additionally, we have inspiring showrooms that are located at Stockholm Shoe House, Skosenteret in Oslo and Bella Center in Copenhagen. With us, you will find everything from internationally well-known, attractive and sustainable brand portfolios to small scale handcrafted products and details.

Goodstep is 100% family owned and profitable. Maybe the latter is due to the fact that we prefer not to compromise on the quality when it comes to shoes. However, we know that it largely depends on our committed employees. Goodstep's team of sales and marketing staff, warehousing and customer service staff is passionate about giving you the best possible service.

World class service

Deliveries and logistics

If you place your order on weekdays before 12:00, we will generally send your order the same day. Orders that reach us after 12:00 will be sent the next working day. We use well-known, safe and punctual forwarders.

Shoecare Academy

With the Shoecare Academy concept, we offer inspiring training that motivates you and your colleagues to advise customers on shoe care and accessories. Some shoe care products and shoe accessories can be perceived as complicated and the range is wide, which requires a broad knowledge. Knowledge important for the service and advice that provides additional sales and repeat customers.

Fittings and display

We collaborate with Butikskonsult, which delivers shop fittings to leading companies in the service and grocery trade. Together, we can offer everything from entire store concepts to smaller accessories and displays specially developed for you in the shoe industry and our products. We also stock a wide range of standard displays and furnishings.

Focus on sustainability

Shoe care is about taking care of what we have. We want the shoes you use to last a long time. This is something we take very seriously and which is also good for the environment. We are just as meticulous with product quality as with minimizing our environmental footprint. We are convinced that each individual action makes a difference and we do everything we can to continuously minimize our direct and indirect environmental impact.

For example, we are pleased to offer the sustainable shoe care range from 2GO, with completely biodegradable formulas and bottles made from recycled plastic.

Our history

Goodstep is one of Scandinavia's largest and oldest suppliers of shoe care products and shoe accessories and it is with pride that we look back and see how the company has developed. The core values are unchanged and we are pleased that the early traditions are still as relevant and prioritized. It suggests that we were right out long ago.

In Sweden and Norway we have provided shoe accessories since 1983 (previously under the names Tenvig and Utensi). In Denmark we have been around even longer, for over 100 years. Previously under the names Frederiksberg Læderhandel, FL Skopleje and Shoecare. This is something we are very proud of.

More than 100 years later, the Goodstep of today provides shoe care products, shoe accessories and related products to more than 3,000 retailers and department stores around Scandinavia. Still with the same focus on product quality and customer service.

Do you have any questions?

Answers to frequently asked questions can be found in the help sections that you will find in the footer. If we can help with something else, do not hesitate to contact us.

Contact us